The spray is called "Pathogen Capture and Neutralizing Spray" (PCANS) for now
This data suggest PCANS as a promising daily-use prophylactic against respiratory infections.
The study is paywalled, and the abstract doesn't list its ingredients beyond
The formulation consists of excipients identified from the FDA's Inactive Ingredient Database and Generally Recognized as Safe list to maximize efficacy for each step in the multi-modal approach.
Based on that description, its ingredients might not be very different from Covixyl, though it claims to be much more effective.
Edit: Apparently its already for sale, I included some details in a comment
I think that's that's the target audience, people who can't or won't mask. My parents won't mask when out of the house unless I'm there watching them, for example, and sometimes not even then. If your job won't let you mask or makes it difficult, nasal sprays can help in that case, too.
For maskers like myself, it's particularly useful in airport security, where they make me take off my mask for identification, and airport terminals and airplanes, where I might want to eat but there's a lot of other people around.