The entire gimmick grosses me it, it truly does.
If Twitch is so fucking great, if the rich narcissist assholes making this face 
on it are that amazing, why are there so many obnoxious in-game ads in games like Warframe and the like that don't even bother featuring such dubious content but just say "get a free in game item if you open wide and take in this incoming slop spray!"
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yeah twitch drops have always felt sus and weird to me as a marketing mechanism, if a livestream has interesting info then presumably you don't need cosmetic incentives to attract an audience, and yet every large game dev company does it because 'common marketing wisdom' and 'everyone else is doing it'
it's weird how nowadays game dev companies treat twitch viewership numbers as a measure of a game's buzz and how they sign deals with streamers to promote the game to their viewers, it looks underhanded and it's out in the open but they don't care I guess
question is... are you rushing to the corner store right now to buy some Doribos and energy drinks to get a wolf mount in ESO ???
I play ESO sometimes and I hate the obnoxious
promotions.