Enthusiasm can be a productive force for good, but our culture has rapidly become a fan-based landscape that the rest of us are merely living in
Of that hardly-a-hundred schoolkids, office boys and junior librarians, the great majority were actively involved in their pursuit, publishing or contributing to a variety of – for the most part – poorly duplicated fanzines, or else going on to work professionally in the field, such as Kevin O’Neill, Steve Moore, Steve Parkhouse or Jim Baikie, all of whom were downstairs at the Waverley hotel that weekend, keen to elevate the medium that they loved, rather than passively complain about whichever title or creator had particularly let them down that month. Of course, this was the 1960s and the same amateur energy seemed to be everywhere, spawning an underground press, Arts Lab publications and a messy, marvellous array of poetry or music fanzines that were the material fabric of that era’s counterculture; flimsy pamphlets as important and innovative today as they were then, although considerably more expensive, trust me.
Soon thereafter, caught up in the rush of adolescent life, I drifted out of touch with comic books and their attendant fandom, only returning eight years later when I was commencing work as a professional in that fondly remembered field, to find it greatly altered. Bigger, more commercial, and although there were still interesting fanzines and some fine, committed people, I detected the beginnings of a tendency to fetishise a work’s creator rather than simply appreciate the work itself, as if artists and writers were themselves part of the costumed entertainment. Never having sought a pop celebrity relationship with readers, I withdrew by stages from the social side of comics, acquiring my standing as a furious, unfathomable hermit in the process. And when I looked back, after an internet and some few decades, fandom was a very different animal.
An older animal for one thing, with a median age in its late 40s, fed, presumably, by a nostalgia that its energetic predecessor was too young to suffer from. And while the vulgar comic story was originally proffered solely to the working classes, soaring retail prices had precluded any audience save the more affluent; had gentrified a previously bustling and lively cultural slum neighbourhood. This boost in fandom’s age and status possibly explains its current sense of privilege, its tendency to carp and cavil rather than contribute or create. I speak only of comics fandom here, but have gained the impression that this reflexive belligerence – most usually from middle-aged white male conservatives – is now a part of many fan communities. My 14-year-old grandson tells me older Pokémon aficionados can display the same febrile disgruntlement. Is this a case of those unwilling to outgrow childhood enthusiasms, possibly because these anchor them to happier and less complex times, who now feel they should be sole arbiters of their pursuit?
Never imagined fandom being described as being gentrified but here we are.
There are, of course, entirely benign fandoms, networks of cooperative individuals who quite like the same thing, can chat with others sharing the same pastime and, importantly, provide support for one another in difficult times. These healthy subcultures, however, are less likely to impact on society in the same way that the more strident and presumptuous fandoms have managed. Unnervingly rapidly, our culture has become a fan-based landscape that the rest of us are merely living in. Our entertainments may be cancelled prematurely through an adverse fan reaction, and we may endure largely misogynist crusades such as Gamergate or Comicsgate from those who think “gate” means “conspiracy”, and that Nixon’s disgrace was predicated on a plot involving water, but this is hardly the full extent to which fan attitudes have toxified the world surrounding us, most obviously in our politics.
As much as I enjoyed the spiderverse movies in spite of being burned out on the marvel slop otherwise, I kept getting this weird nausea when they showed all the multiverse Spidermans because I was like "this is the hollowing out of a character into a costume, an interchangeable brand that can be anybody as long as it connects itself to The Property"
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This is central premise and conflict of the second movie fwiw. The line “it’s a metaphor for capitalism” is present in that one.