Special in that they are more targetable by advertisers because they are less likely to have settled into brand loyalty already, more likely to need durable goods (of the sort that older people have and don't need to replace) and have less responsibilities ie more time and proportion of income to spend on slop.
Don't people 35 and up have more money? What makes kids so special? More impressionable?
The over 30’s have more money but less of it is disposable income.
In my dreams.
Special in that they are more targetable by advertisers because they are less likely to have settled into brand loyalty already, more likely to need durable goods (of the sort that older people have and don't need to replace) and have less responsibilities ie more time and proportion of income to spend on slop.
I gotcha.