As a Millennial, one thing I will admit is that Zoomers have better taste than Millennials with social media.
I've used TikTok, and when I did, I would get maybe one advert per hour. Sometimes none at all. The adverts are generally for the same shit you'd get in TV. Not only that, but within minutes the algorithm understood what I did and didn't want to see.
Unfortunately all my friends use Insta and demanded I get it so they can send me shit.
Instagram is fucking trash. I'm getting adverts once every two posts I look at so like once every 30 seconds. That's insane. Not only that, but the quality of these ads is terrible, a lot of it is selling shirts with AI generated art printed on them. Even if they do show me a shop I like, if I look at reviews before buying 100% of the time the reviews are complaining that what they got sent looks nothing like the advert. The algorithm sucks too. It keeps showing me things in languages I don't speak. For some reason it thinks I'm Ukrainian. I've been using this for a month now, why has it not caught on yet?
Why would anyone use this over TikTok? It is literally just advertising with a good video sprinkled in every now and again if you're lucky. I mean, TikTok isn't perfect by any means but at least it isn't that bad.
The algorithm also isn't as good, tik tok shows way more interesting and relevant content. It's also easier to get new stuff. Instagram always shows me just the worst garbage I'm not interested in.
And the comments, my god. Rampant bigotry. Tik tok will have some but Instagram is a cesspool.
I think Tiktok still wants you to see things you want to see, while all the American socials stopped pretending long ago and are just fascism pipelines now.
Tiktok's algorithm is scary good. When I had an account, I think it took maybe a few days of careful use of the like/follow buttons to train it properly. I have no complaints about Tiktok. The only reason I don't use it is because I'm not personally a fan of short-form video content. I think it's about as non-shitty as a corporate-owned social media platform can get.