To a guy like Musk and his friends, $22/mo must feel absolutely trivial. Also, I just don't think they give a shit about the hoi polloi. They've ingested the Andrew Tate "that's poor guy shit!" energy and just assume everyone burns through cash without any real clue how much they're spending. Anyone who can't do that must not be worth cultivating as a subscriber.

That, or they've finally decided to try and squeeze the folks running bot accounts for all their worth.