I just had a thought like "What if some UFO aduction experiences people claim to have are actually people being kidnapped by the CIA" 
The kind of stories I'm thinking about often go like: "I was driving on an empty road in the middle of nowhere. I saw a bright light," and then either "I remember nothing but had lost time" or "I remember being experimented on by aliens and then put back in my car."
My tinfoil hat side is thinking like, these stories started happening around the time the US admitted to experimenting with abuse, torture and psychoactive drugs in Project MK-Ultra. Alien abduction stories were the most prevalent during this time. (CW: Just a heads up. If you want to read the rest of this post or anything else about MK-Ultra, be warned that it's pretty horrible, and involves some of the most disgusting torture I have ever read about. Death to America.)
Of the surviving documents released to the public about MK-Ultra, the CIA admits to: "kidnapping people it deemed "expendable" to undertake various types of torture and human experimentation on them. The prisoners were interrogated while being administered psychoactive drugs, electroshocked and subjected to extremes of temperature, sensory isolation and the like to develop a better understanding of how to destroy and to control human minds."
Part of me wonders how many of these alien abduction stories are just people being kidnapped, drugged with powerful hallucinogens, experimented on and then released with the suggestion conditioned into their mind that it was aliens.
The most famous alien abduction story is that of Barney and Betty Hill, an interracial couple that were both civil rights leaders, definitely people that the CIA would want to fuck with, especially during rising tensions with the Soviet Union, the US government was suspicious of minorities and anyone interested in their rights.
When Blizzard was gearing up for the original release of Overwatch, they discretely funded a ton of porn as part of their marketing for the game. There's no other explanation for why those characters were so prevalent and then dropped off so hard.
Dead Internet Theory is at least partially true. Reddit, Twitter, and Facebook all have scores of bots pumping engagement numbers with algorithmically generated content that is nearly undetectable in part because it's so prevalent that we've all learned to think that that's just how people on the internet talk. Most of the twitter weirdos people get mad at have just been bots going off on a weird word-association tangent.
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I think they were just high-quality models of hot women and the game was highly publicized so they were popular targets. As the popularity of the game waned and new models from other games were released, you saw a drop off of porn of the Overwatch cast.
Second part is 100% true.
Reddit literally has bots that copy entire posts, comment threads, and rough upvote ratios. You can't tell it's fake because it's an exact copy of an actual human-generated conversation
We can't say for sure that they were releasing it to juice to numbers. However you know the guys drinking human milk out of the lactation fridge were making it and probbaly selling old versions to the models to porn studios.