Traverso explains that on any apple tree you have what are called “sports,” which are apples that might have a slightly different genetic expression than the rest. When Red Delicious apples mutated toward more consistent coloring — i.e., brighter reds, less striping — farmers favored them, because this was a marketable quality. And therein lies the problem.

“It turns out that a lot of the genes that coded for the flavor-producing compounds were on the same chromosomes as the genes for the yellow striped skin,” Traverso explains, “so as you favored the more consistently colored apples, you were essentially disfavoring the same genes that coded for great flavor.”

Hootin and hollerin at the fact they selective bred for red color so much that it ruined the flavor. I guess capitalism does innovate after all.