I don't mean the beliefs themselves so much as the way they're structured. There's a fairly distinct way to how they present online, or at least it's something I can almost always pick up on when it's more overtly expressed/not in a single post. There's an object of fixation which sometimes reflects a personal pathology, in this case something sexual. That thing becomes the focal point of an increasingly vivid conspiracy with some kind of fantastical element to it, and as the person with special knowledge of that thing their own paranoia becomes a sense of persecution for associating with it. The conspiracy is wholly logical and consistent to them but because it's just grasping at straws to build some correlative pattern it's word salad to people outside of it. The words are arranged in the right order but the characters and themes seem madlibbed. In her case I distinctly get that impression because my first question is "why is there a masturbation ghost and why does it care about this particular thing so much as if you're torturing yourself over it?". It's disjointed and abstract compared to normal religious beliefs which reflect some material or social condition that the group is trying to mediate.