When he was queued to get cut from the ufc for, iirc, being a boring fighter, he leaned incredibly hard into a persona of being maga. He'd be seen with bikini clad women and insult the "nerds and virgins." He'd piss people off talking about their relatives. After his defeat against Usman, he congratulates him and talks about how it's all show. He ended up getting assaulted outside of a different event after that. In the latest vlogs he's calmed down his persona a lot having become a mainstay and getting that title shot again. He still calls the haters snowflakes and is very chud-chique, but he put the act away.

edit: he showed up to the press conference dressed like a founding father, nevermind