I simply like my dumb little lights to do silly little things integrated with my stupid little games. I like it when i play warframe and the keyboard lights go wheeewww. I simply have a childlike lizard brain reaction to “oo lights do thingy when game do thingy!” I know it's dumb and it's not even a good keyboard but my brain chemicals go brr for the pretty lights. I would kill a man for a way to get that RGB integration and have key switches that aren't lame.