I read a Twitter thread by a compsci guy saying that he visited his mom’s house (connected to her wife etc) and in the coming days got ads for the brand of deodorant or toothpaste she used; that sort of thing.
His contention (and I think he had some industry experience to support his conclusion) was, as I remember it, that all sorts of companies have all sorts of data (like credit or loyalty cards associated with names, purchase data, etc). Data is widely sold, it just seems highly possible to pipe all these tables together .
I dunno. I guess the question is how cost effective something like this would be, or whether something could be more important than maximizing profit
"Customer 360" has been an ad tech buzzword for many years now. It means they know every facet of your existence so they can look at a useless analytics dashboard.
I read a Twitter thread by a compsci guy saying that he visited his mom’s house (connected to her wife etc) and in the coming days got ads for the brand of deodorant or toothpaste she used; that sort of thing.
His contention (and I think he had some industry experience to support his conclusion) was, as I remember it, that all sorts of companies have all sorts of data (like credit or loyalty cards associated with names, purchase data, etc). Data is widely sold, it just seems highly possible to pipe all these tables together .
I dunno. I guess the question is how cost effective something like this would be, or whether something could be more important than maximizing profit
"Customer 360" has been an ad tech buzzword for many years now. It means they know every facet of your existence so they can look at a useless analytics dashboard.