Everyone was thinking "it was a controlled demolition" or talking about Lazer beams, trying to explain that the plane was edited in, maybe the towers never even existed and were invented by the media. But in reality it was a lot simpler, the Saudis sent people to fly planes into towers. Was the "jet fuel can't melt steel beams", like, purposeful misdirection or were conspiracy theorists just too imaginative for their own good
It does seem a bit like that, doesn't it. I did find this, unsure of how credible is. Of note are the Conclusion section and summary, as is chapter 3
I do recall reading other things summarizing what this does essentially though; that is to say, the digitization of news and the 24 hour cycle incentivize the production of many short articles which 'grab' the reader, rather than longer and more technically informative stuff. The commodification of it probably also plays a role, as I notice some sites only allow so many 'free' articles per month before requiring subscription