As a capitalist, you should hold these beliefs, because chasing after ever increasing profits is obviously unsustainable and will destroy capitalism. Steady profits year on year is what you, a capitalist, should want, because that’s how you keep capitalism fucking going.

The problem is that if you settle for steady profits, your competitors with no scruples will outdo you. If they outdo you enough times, they'll buy your company and/or drive you out of business, and then you'll have no profits.

Most rational system