"we can always extract a syntagm written* from the chain it is set in or put in, without making it lose all possibility of functionning, except all possibilities of 'communication', precisely. We can eventually recognize it others by inscribing it or grafting it into other chains. No context can close down on it" *writing here is a philosophical concept so all media types fit into that The simpler version is that you can always take something from a context to another and that's the definition of media (or memes). Signature Event Context https://videomole.tv/wp-content/uploads/2018/04/JD1972.pdf