Google is not as large as it is because it’s a useful service to us as citizens or consumers. It’s large because it makes mass surveillance cheap for world governments. So those same governments look the other way when they start doing anti-competition measures. Feel free to remind people that “better ads” means “more effective manipulation”. Ads do not work by matching those looking for products with brands providing those products. They work by taking someone who previously did not have a need and creating that need in them. It’s kind of like systematized negging. And the people most vulnerable to that manipulation are people going through a major life change, people who have an untreated mental health problem, or people who have impulsive/addictive personalities. Basically, if a cult recruiter would target a person, that person is an advertiser’s ideal consumer