Woolies would keep the crap if people bought it. I'm unconvinced they would drop the range if it were making them buckets of money.

I'll bet it's loads more profit per shelf to fill that space with back-to-school stuff.

It's us who don't want Australia Day stuff. Possibly because we don't exactly have wads of spare disposable income to spend on luxuries? Maybe because we have a personal stance on Australia Day? Maybe we just don't care?