Yeah it's slowly popularising by itself, but I am not aware of this phrase being picked up by any orgs or academically yet. That's where we need to get it. We need some people to write about the phenomenon/tactic itself so that those articles can then be pointed to as sources for its existence, and then wiki and other shit can get made for it to further cement it as a recognised formal language thing. From that point onwards it's just a matter of repeatedly pointing to the articles and shit to spread it more and more and more. It'll take on a life of its own and considerably wreck the tactic.

I think this is actually really worthwhile doing as it's one of the most common tactics of the US information and thought control system.