"Bringing Left 4 Dead into your marketing mix also brings in the expectations of Left 4 Dead, thus opening yourself up to a lot more criticism." -Adam Sessle...
Valve only exists because it got lucky with Steam before needing to bring on investors, so it's been insulated from market forces by a big ass money printer. I want to believe that their model could work for any dev studio, but I honestly doubt it.
Valve only exists because it got lucky with Steam before needing to bring on investors, so it's been insulated from market forces by a big ass money printer. I want to believe that their model could work for any dev studio, but I honestly doubt it.