i wouldn't normally be concerned since any company releasing a VR product with this price tag is obviously going to fail... but it's apple and somehow through exquisite branding and sleek design they have managed to create something that resonated with "tech reviewers" and rich folk who can afford it.
what's really concerning is that it's not marketed as a new VR headset, it's marketed by apple and these "tech reviewers" as the new iphone, something you take with you everywhere and do your daily tasks in, consume content in etc...
and it's dystopian. imagine you are watching youtube on this thing and when an ad shows up, you can't look away, even if you try to they can track your eye movement and just move the window, you can't mute it, you certainly cannot install adblock on it, you are forced to watch the ad until it satisfies apple or you just give up and take out the headset.
this is why i think all these tech giants (google meta apple etc) were/are interested in the "metaverse". it holds both your vision and your hearing hostage, you cannot do anything else when using it but to just use the thing. a 100% efficiency attention machine, completely blocking you from the outside world.
i'm not concerned about this iteration as much as people are not hyped about this iteration. just like how people are hyped about the next apple vision, i'm more worried about the next iterations with somewhat lower price tag and better software availability. i hope it flops and i know it probably won't achieve any sort of mainstream adoption even if it's deemed a success because it probably can't get less bulky and look less dorky, but the possibility is still worrying. what are your thoughts?
It's a pity because in theory a AR/VR headset without any predatory practices would be a really fun gadget to have, some of things it does is impressive and well polished considering it's the first apple product of it's kind, but no way does any feature it has right now make the steep price worth it. Unfortunately it's apple so we know how its going to pan out and people will buy it. A few iterations from now I can see the price going down with more apps and greater functionality but it will become increasingly more predatory. As you've said, unskippable ads but also the fact that they'll basically have a full scan of your face and surroundings. God knows what kind of sinister shit they can do with all that data. It's already quite fucked up that you'll see ads and autocompleted search terms on your phone which clearly indicate that your conversations are being listened to and it feels we've all just accepted that and are doing nothing about it.