Netflix doesn't plan to shut down password sharers overnight. Rather, it intends to bill shared accounts an extra fee in a global rollout that may take a year.
lol, like 80% of sharers are gonna deactivate upon notice of "abuse", others are going to figure out how many $2/mo sub accounts they need to support like 7 more people and are going to organize within family and friend networks and deactivate all but one primary resulting in a further net loss of subscription revenue.
Netflix is going to claim this is working right up until some quarterly earnings report comes out and says they fiscally shit the bed and rolled around in it.
lol, like 80% of sharers are gonna deactivate upon notice of “abuse”
Nah, this is going to be like AOL, where the bulk of the subscribers have forgotten they're even paying for it and don't know how to unsubscribe. Just an endless legacy money train that fuels them for decades to come.
Netflix is going to claim this is working right up until some quarterly earnings report comes out and says they fiscally shit the bed and rolled around in it.
They'll suffer a bit of attrition up front, but that'll just put them in a position to entice people to sign up again with teaser deals. Expect to see Netflix pivot to bundling with cell phone and ISP providers (like Hulu and HBO did) to juice their numbers. And expect tiers of content so that they can upsell to their existing clients.
Also, at some point, we're going to have to see a wave of consolidation. So perhaps a bunch of layoffs on the way to merging with Showtime or Paramount or some other lackluster provider. But long term, the worst they'll do is what Yahoo managed. Limping along forever on legacy revenue.
lol, like 80% of sharers are gonna deactivate upon notice of "abuse", others are going to figure out how many $2/mo sub accounts they need to support like 7 more people and are going to organize within family and friend networks and deactivate all but one primary resulting in a further net loss of subscription revenue.
Netflix is going to claim this is working right up until some quarterly earnings report comes out and says they fiscally shit the bed and rolled around in it.
Nah, this is going to be like AOL, where the bulk of the subscribers have forgotten they're even paying for it and don't know how to unsubscribe. Just an endless legacy money train that fuels them for decades to come.
They'll suffer a bit of attrition up front, but that'll just put them in a position to entice people to sign up again with teaser deals. Expect to see Netflix pivot to bundling with cell phone and ISP providers (like Hulu and HBO did) to juice their numbers. And expect tiers of content so that they can upsell to their existing clients.
Also, at some point, we're going to have to see a wave of consolidation. So perhaps a bunch of layoffs on the way to merging with Showtime or Paramount or some other lackluster provider. But long term, the worst they'll do is what Yahoo managed. Limping along forever on legacy revenue.