mass society as such requires reciprocity, socialism merely posits that this reciprocity is on the basis of producers that share a political obligation to eachother and therefore are entitled to the fruits of their labor unmediated through commodity exchange. Hence the line from the first international "no rights without duties, no duties without rights"

it's only a phenomena of modern social democracy and how social democrats have infected the minds of self-identified communists where people expect to have their needs catered towards unconditionally absent any contribution as subjects that are atomized from any obligations place upon them, as if they are living in Wall-E. Of course unstated in this formula whether this is from self-identified "communists" or honest social democrats is that such a system is only possible in a consumer society sustained from the immiseration of the third world proletariat