It's done quite a trip online, from normal-ass reaction image, to 4chan nazi avatar, to twitch emote, back to normie reaction image again, all while Matt Furie went from being lax about its constantly evolving memetic status, to wanting every usage associated to 4chan basically banned from the internet, to Matt Furie reclaiming Pepe back to himself and then selling original Pepe NFTs, it's nuts.
It's done quite a trip online, from normal-ass reaction image, to 4chan nazi avatar, to twitch emote, back to normie reaction image again, all while Matt Furie went from being lax about its constantly evolving memetic status, to wanting every usage associated to 4chan basically banned from the internet, to Matt Furie reclaiming Pepe back to himself and then selling original Pepe NFTs, it's nuts.