From the article:

What's really gross is the next part. Clicking "Yes" installs the Bing Chrome extension as well as changing the default search provider, and Chrome alerts the user in another dialog box that something potentially malicious is trying to update their settings. Google's browser recommends you click on a "Change it back" button to undo the tweak.

But Redmond is one step ahead, displaying a message underneath Chrome's alert that reads: "Wait – don't change it back! If you do, you’ll turn off Microsoft Bing Search for Chrome and lose access to Bing AI with GPT-4 and DALL-E 3."

Feels a little odd putting this under "technology"