https://www.sltrib.com/artsliving/food/2024/03/20/salt-lake-city-bakery-is-denied/
Guy wants a liquor license for his bakery. Does $25K in renovations and gets new insurance costing an additional $10K annually, and only after all of that does he bother to see if he can get a liquor license at that location. Turns out he can't, due to an unambiguous law, a measurement you could have taken from Google Earth, and a church (where they fucking mummify people lol) that's been around for 50 years.
The media response to lighting tens of thousands of dollars on fire because you didn't do basic shit involved in running a business? A sympathetic half-puff piece that of course never raises the idea that you could have figured this shit out on a computer in an hour for free, or maybe paid a lawyer a lot less than $35K+ to do the research for you.
Wines, champagne, maybe artisanal beer.