I've been seeing this totally organic discourse popping up in 
comments. They found a new silver bullet that allows them to ignore anything being said
Democrats clutching pearls instead of fighting fascism is going to get fascism faster, and it will be all the fault of leftists somehow
I think the term originally came from a Republican-funded focus group that found that audiences respond more negatively to "democrat party" than "democratic party." I avoid using it myself because it comes off as in-group signaling for chuds.