He's the Elon Musk of kids youtube. Born into money, does all of the cringe thing that youtubers who target kids do, but gets a bigger result despite having half the talent because he can put on a bigger show than any of them can hope to. Unlike the paul brothers who constantly upped the ante with negative behaviors, Beast constantly ups the ante with "wholesome" ones - but his giveaway videos are equally as fake as their pranks were. Like Musk whose antics are to build a brand as a smart rich tech guy, Beasts antics exist to build a brand of a rich saint. There's something deeply insincere about his whole online persona, from the way he poses in every thumbnail to his big gotta-keep-the-kids'-attention energy as a presenter.

You could also argue that he launders the image of a nice rich guy in a time when we need to be building a universal underrstanding that the rich are our enemies, but I think that that argument pales in comparison to this one: he's cringe.