cross-posted from: https://lemmy.world/post/14106579
On Monday, it appears X attempted to encourage users to cease referring to it as Twitter and instead adopt the name X. Some users began noticing that posts viewed via X for iOS were changing any references of "Twitter.com" to "X.com" automatically.
If a user typed in "Twitter.com," they would see "Twitter.com" as they typed it before hitting "Post." But, after submitting, the platform would show "X.com" in its place on the X for iOS app, without the user's permission, for everyone viewing the post.
And shortly after this revelation, it became clear that there was another big issue: X was changing anything ending in "Twitter.com" to "X.com."
Has there ever been an instance of a very well known brand changing its name and being successful at changing it?
Comparable to this? I honestly cannot imagine. This situation would be like if Kleenex had tried to rebrand themself as "A" or something. Like the joke about Kleenex is its brand name is so known and superfluous that even generic tissues are called "kleenex". That's ubiquity you frankly can't buy for any amount of money. People used "tweet" in casual fucking conversation for gods sake and the fucking petulant idiot king just flushed it down the toilet. Breathtaking.
I still call this place chapo chat
Excuse me but it's chacha
the only half-decent execution of this I can think of is Datsun becoming Nissan