He really seems intent on running Meta into the ground because it seems he'll never admit that the Metaverse is a failure. He'll just keep throwing money at it until it's relatively "stable" and it's no longer a gigantic sinkhole sucking up insane amounts of cash.

Then he'll be smug and he'll pretend that losing all that cash and badly damaging his own company was some kind of brilliant "I'm not a corn cob" strategy. "I toldja I wasn't!"