A lot of smaller coffee roasteries buy directly from small farms they have agreements with, and this guarantees that the coffee will taste good and interesting.

Then again, the majority of these places are focused on specialty coffee, so they aren't going to roast the beans to hell and back and make bitter, burnt rubber-tasting ass coffee. Anything with a somewhat large distribution network will just get random green beans from wherever and roast it to shit to have an uniform product, which is a shame.