The campaign aims to promote the highway code rule that requires drivers to give at leadt 1.5 m space to cyclists when overtaking.
"The ad shows someone cycling on the road from a driver’s viewpoint, together with images of their life and loved ones in the space next to them.
Our message is that we’re all people, travelling on the road and wanting to get home safely. Dangerous and careless driving around people on bikes is risking someone’s life and risking serious legal consequences. "
You must log in or register to comment.
Not to be too negative but begging for drivers to consider us human is so tiresome.
We already know how to nearly eliminate road death. Unbundling the modes (segregation) and treating cars as guests where that's not possible. After that treat infractions by drivers seriously. If you can't drive safely your license should be removed. No more arguing in court that you need to drive to get to work.
It also, I think, centres the ability of drivers to act independently of the visual design of the infrastructure and whilst, that is possible of course, research suggests driving behaviour is more strongly determined by design than conscious choice.
... While continuing to use and build car-centric infrastructure?