It looks like Meta is doing another innovation, where they don't give a fuck and show ads to millions of fake users who are doing obviously fake AI posts and to millions of obviously fake AI repliers to those fake AI posts, then charge the advertisers for those ads and laugh all the way to the bank.
zuckerberg is desperate to be the machine learning leader, facebook has like the most or second most A100s purchased from NVIDIA and he seems really obsessed with the idea of LlaMa being a GPT competitor.
(i would wager oai's huge first mover advantage is too big to surpass for the time being, 'chatGPT' is synonymous with LLMs for laymen even though the model running it is practically obsolete at this point)