The studio has seen the success of mainstream movies about consumer products, such as Air (Jordans), Barbie, Blackberry, Flamin' Hot Cheetos, Tetris, and the new Pop Tart one. They also figure that The Social Network took home some Oscars, so what the hell... Now they've hired you to write and direct a movie about Reddit and the average Redditor. What is the story about? Who's in it? How do you depict the cursed site?
get their entire C-suite to play themselves and once they are on the highly flammable set, torch the entire thing and collect the insurance money