So, why is this the case? The ultimate goal of online dating apps should be to function as a conduit in creating committed relationships, right? Wrong. The realm of online dating has become a multi-billion dollar industry — an industry that profits primarily off of user addiction, especially by keeping its users single. The way that the industry accomplishes this is twofold, relying on qualities of gamification and what psychologist Barry Schwartz refers to as the “paradox of choice.”

The presence of the choice paradox in online dating is perhaps best understood through the analogy of online shopping. Studies have shown that as shoppers are exposed to more options for potential purchases, they are paradoxically less likely to be satisfied with their ultimate decision. As our brains become inundated with a variety of choices, we often experience choice paralysis: An anxiety-induced state that prevents us from making a resounding decision.

On Tinder, the user’s experience of choice overload has become a frequent occurrence. In the emergence of what some are calling “serial swipers,” many users can be seen displaying strong hesitations to commit to a singular option due to fears of missing out on a potentially better one.

The infiltration of the choice paradox into the realm of relationships is especially dangerous. Unlike the case of online shopping, users aren’t choosing between products, they’re choosing between people. The resulting world of online dating has become a breeding ground for objectification, sexual harassment and insecurity, as choices are increasingly influenced by abundance and appearances rather than genuine compatibility.

The instant gratification offered by each ‘match’ causes the idea of exclusivity to appear unsettling, with many individuals remaining addicted to these apps even in committed relationships. Specifically, 30% of Tinder users are married, and another 12% are in relationships. Because of this, the online dating world has become a hotbed for cheating and noncommittal sex. Users find themselves immersed in an endless, twisted game, where matches and hookups function as points to keep score.

  • FutureLandstacy [none/use name]
    ·
    1 year ago

    This strikes me as an "if Viagra lasts longer than 4 hours call your doctor" kind of claim. While I would not trust the men complaining about why they get no pssy online under any circumstances (the least likely people to correctly point out the causes tbqh) this just tries to paint the problem as the app being good at connecting people for carnal purposes,

    Everyone knows hookup apps are for hookups, and a connection on one would be an anomaly. So this article surreptitiously reinforces the idea it's a gateway to easy tail for the single.

    Can the negative experience of attractive (SO ATTRACTIVE) women on dating apps be attributed to them being choosy alone?

    Really? You think NO hot woman will settle for a busted dude? Cmon you've seen couples. Cmon. Lol

    Think about how Uber publicly shamed people for taking rides further away than usual from their home back after Valentine's Day, they wrote an article about Those Thirsty Losers. Nobody liked it, but that's a clear statement about the culture inside these companies.

    You think they wouldn't auction off your hole? You handed it to them.

    This was given to me by similar titles and honestly I'm so fixated I forgot my original post?