https://www.tomshardware.com/video-games/ea-is-looking-at-adding-in-game-ads-in-aaa-games-well-be-very-thoughtful-as-we-move-into-that-says-ceo#xenforo-comments-3844282
https://www.tomshardware.com/video-games/ea-is-looking-at-adding-in-game-ads-in-aaa-games-well-be-very-thoughtful-as-we-move-into-that-says-ceo#xenforo-comments-3844282
It reminds me of that time Capcom put advertisements onto characters in Street Fighter, including on the foreheads of Dhalsim's skulls, which in the lore are from children in his village who died in a fire.