Forbidden by law, same reason nobody can smoke in commercials. At least one ad had a celebrity spokesman explain this while walking off screen and making loud drinking noises.
Interesting. I know in my country they do always take a sip in the commercials (if we are talking beer). At least in the ones I have seen. Its not like I spend my time watching beer commercials if I can avoid it.
Fun fact, in the U.S. alchohol advertisements never show anyone drinking the product
Forbidden by law, same reason nobody can smoke in commercials. At least one ad had a celebrity spokesman explain this while walking off screen and making loud drinking noises.
Interesting. I know in my country they do always take a sip in the commercials (if we are talking beer). At least in the ones I have seen. Its not like I spend my time watching beer commercials if I can avoid it.