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They want to encourage participation to make up the gap that was created by the scene being so unwelcoming to women. The gap is created by a history of lack of support for women in the genre and also because women are just not encouraged to be competitive so they don't tend to double down as hard as the men do when it comes to winning at all costs. This creates a gender gap, and once there's a gender gap you get an issue with women not seeing a purpose in participating at all because it's discouraging. So things like this exist to provide a way to play competitively without that discouragement and in an environment that's more welcoming.
They want to encourage participation to make up the gap that was created by the scene being so unwelcoming to women. The gap is created by a history of lack of support for women in the genre and also because women are just not encouraged to be competitive so they don't tend to double down as hard as the men do when it comes to winning at all costs. This creates a gender gap, and once there's a gender gap you get an issue with women not seeing a purpose in participating at all because it's discouraging. So things like this exist to provide a way to play competitively without that discouragement and in an environment that's more welcoming.