For starters we're in the middle of a huge financial crisis, so releasing yet another VR set, a 3500 USD one at that, is hilarious. To further hammer in how terrible the timing of this is, we are also amid so many tech bro shit schemes failing. Cryptocurrency, NFTs, you name it. The Metaverse was a laughingstock, Twitter is imploding from Elons idiot decisions, Teslas are literally crashing and burning and all major tech companies have been on the News at some point for fucking with people's personal data and other con jobs. AI is scaring people as much as it is entertaining them. Confidence in emergent technology is at an all-time low. It doesn't help that the promo poster features the most dead-eyed soulless-looking person staring through it at you. People are sick of it. VR headsets were already niche, who cares if it has AR or whatever tacked on? Sure, some rich yuppies will buy it to impress their friends, but they buy anything the market tells them is the next big thing and are a small minority (again, more poor people than ever at the moment)
TLDR this is going to be Google Glass again but this time even more of a flop because now people are poorer and more skeptical of big tech than ever.
It's not about advertising to your normal consumer, it's about marketing to corporations. That's why they made a big deal about Microsoft office apps, like Excel, being included. Corporate definitely wants that office environment back, and with work from home and the professional class rightfully refusing to budge, they are looking at VR as a way out. That way you can be in a virtual office while at home.
I think it's all going to fail (opening an excel spreadsheet in VR? Uhh no), and the VR tech will mostly be used for more escapist hedonism in hellworld. More treats, more movie slop, interactive series like that black mirror episode tried, more videogames, more porn. All to distract from a shitty job and crippling loneliness.
Probably one of the most consistently populated apps right now is VR chat. It's a big virtual fever dream where people wearing weird avatars go to socialize and hang out.