Obviously google was basically already unusable over the past five years but this is... this is something else. Any subject you want to look up will have the first three pages entirely comprised of procedurally generated fake blogs and websites. And there's nothing there. Just scraped text from articles mashed together with varying amounts of hallucinations on top. Not even selling a product, just to harvest ad revenue.
What's maybe even worse is the steady degradation of image searches too. Joe Everyman generates some slop, the image's metadata tags include a historical artist's name. Some one on pinterest pins it while trawling the web. Now there are fifty gooey generated sludge images when you look up the historical painter.
And its not just artists. Historical figures, animals too. Look up 'baby peacock' if you want a clear example of it.
It's a pretty funny bit google, I hope it keeps going.
The News media has fired so many journalists over the years and from what I understand many of them have been replaced with an intern who runs AP bulletins through an algorithm that re-mixes them so it's a bit harder to tell they're just hte AP bulletin.