There have been like 5 generations of terrorists, rebels, and militants have been using the same Toyotas since like 70s to mount anti aircraft launchers. Many of them are probably the exact individual truck. If these people can take down planes and entire state militaries with a a truck made before you were even born, there is no excuse for why you need some 500 feet pickup truck to transport “materials” for your blue collar working man job.
Of course, the exception is that they no longer sell these old trucks. But the modern day car brain isn’t demanding a retvrn to tradition, they’re just insisting that the modern truck is the only truck imaginable to do basic tasks. It is easier to imagine millions of dead cyclists than it is to demand Toyota to make good trucks again
I actually know someone who used to be high up an automobile company. According to him, the issue isn’t that Americans wouldn’t buy small trucks. They would. Especially Americans who actually need to use their trucks for the intended purpose and not as a way to broadcast their insecurities. One of those little S-10s from the 90s will get the job done as well as a modern F-150.
But the “problem” is that you can only sell a small pickup for so much. The markup on big trucks is enormous. So the small trucks, despite probably selling well, would cannibalize the sales of their larger, higher margin trucks.
Capitalism is the most efficient economic system ever developed.
There have been like 5 generations of terrorists, rebels, and militants have been using the same Toyotas since like 70s to mount anti aircraft launchers. Many of them are probably the exact individual truck. If these people can take down planes and entire state militaries with a a truck made before you were even born, there is no excuse for why you need some 500 feet pickup truck to transport “materials” for your blue collar working man job.
Of course, the exception is that they no longer sell these old trucks. But the modern day car brain isn’t demanding a retvrn to tradition, they’re just insisting that the modern truck is the only truck imaginable to do basic tasks. It is easier to imagine millions of dead cyclists than it is to demand Toyota to make good trucks again
I actually know someone who used to be high up an automobile company. According to him, the issue isn’t that Americans wouldn’t buy small trucks. They would. Especially Americans who actually need to use their trucks for the intended purpose and not as a way to broadcast their insecurities. One of those little S-10s from the 90s will get the job done as well as a modern F-150.
But the “problem” is that you can only sell a small pickup for so much. The markup on big trucks is enormous. So the small trucks, despite probably selling well, would cannibalize the sales of their larger, higher margin trucks.
Capitalism is the most efficient economic system ever developed.