Of course capitalism co-opts pride, it co-opts everything. That doesn't mean you should assign pride flags as a placeholder for western chauvinism, unless you legitimately think that pride is exclusively western chauvinist in its existence and purpose.
I think the problem that they f*cking coopt it, which is why those meme come from.
Of course capitalism co-opts pride, it co-opts everything. That doesn't mean you should assign pride flags as a placeholder for western chauvinism, unless you legitimately think that pride is exclusively western chauvinist in its existence and purpose.