Whenever I've hung out with guys my own age for the past 10 or so years, I'm always struck by how strongly they smell of deodorant or cologne.
I always used one spray in each armpit, one slash down the chest, and then 2 spritzes of cologne around the neck area - granted I must be desensitised to my own smell but I don't notice it, nor do I leave a lingering smell in the car or in a room, whereas other people tend to.
I recently, as an experiment, started using what I considered to be a stupid amount of cologne or aftershave, and now people tell me I smell nice. I can't tell if it's a polite way to say "jeez that smells strong" or if you genuinely need to drench yourself in the stuff.