The only way to make voting not an individual or consumer choice is if you are compelled to vote one way or the other. People participate in revolutions because they're compelled to, they have no choice, they're snowflakes in an avalanche. Voting in the USA today can't be an avalanche (or a "blue wave") because we are not materially compelled to vote for Biden, Trump, or 3rd party. The revolution won't occur because suddenly everyone understands and agrees with the need for a socialist society, the revolution will come about because enough people have a material need to fight against the current system that the rest of society is compelled to participate.
Workers have a material need to form a union because they need better pay, are at risk of having their jobs outsourced, etc. That's collective action.
It would be nice if a consumer society chose the option of socialism over capitalism. But that would not be collective action.
The only way to make voting not an individual or consumer choice is if you are compelled to vote one way or the other. People participate in revolutions because they're compelled to, they have no choice, they're snowflakes in an avalanche. Voting in the USA today can't be an avalanche (or a "blue wave") because we are not materially compelled to vote for Biden, Trump, or 3rd party. The revolution won't occur because suddenly everyone understands and agrees with the need for a socialist society, the revolution will come about because enough people have a material need to fight against the current system that the rest of society is compelled to participate.
Workers have a material need to form a union because they need better pay, are at risk of having their jobs outsourced, etc. That's collective action.
It would be nice if a consumer society chose the option of socialism over capitalism. But that would not be collective action.