It comes in an sorts of varieties, from sweet, to fairly bland, but it's so much better than what I'm used to in the UK. Normally I'd never drink the stuff straight, but here it is a different thing altogether, and I'm actually picking it over beer some of the time.
It goes great with youtiao (油条), which is a sort of light fried batter stick that you dunk in a bowl of soy milk, sweetened to your taste.
Anyway, just thought I'd enlighten anyone who didn't already know.
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OP I assume you've eaten 油条 dipped in rice porridge right?
I have according to my girlfriend, though I can't remember. She says it is an elite combination.