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Bold isn't the goal though, getting people to change their minds is the goal.
This type of title sets us up to get lost in a semantic debate (is the incident a "massacre" or does a better word fit?) or argue a technicality ("no one died in the square itself"). These are the worst ways to convince people of anything: a skeptical person has endless outs, pinning down an objective answer to semantics is almost impossible, and by the time you get to more meaningful points you've wasted a lot of time, attention, and credibility.
Bold isn't the goal though, getting people to change their minds is the goal.
This type of title sets us up to get lost in a semantic debate (is the incident a "massacre" or does a better word fit?) or argue a technicality ("no one died in the square itself"). These are the worst ways to convince people of anything: a skeptical person has endless outs, pinning down an objective answer to semantics is almost impossible, and by the time you get to more meaningful points you've wasted a lot of time, attention, and credibility.