My brother and I have been working on an indie game, and I want to start trying to market it. I feel gross just thinking about that but it's a necessary evil or no one will ever hear about or play it. Anyway, I want to know how people discover new games because I think that'll help me figure out a marketing strategy.
Do you find them on social media? (Twitter, etc.)
Hear about them from friends?
Games journalist?
Streamers/YouTubers?
I suspect a lot of people find their games like this. I have read that what often makes someone click on a game they see is it reminding them of a game the like, but with a twist/novelty. So yeah I think trying to tie it to similar popular game is a great idea