We know that not everyone in our community will embrace our entrance into this market. But taking on controversial topics because we believe they make the internet better for all of us is a key feature of Mozilla’s history. And that willingness to take on the hard things, even when not universally accepted, is exactly what the internet needs today.

But you're not doing the hard things. You're doing the easy thing. Capitulation to surveillance capitalism is the easy thing.

Oh you mean one of the only two reasons I use this fucking thing? Ad blocking and privacy?

You're shitting on both. That's like... Idk, Craftsman making tools out of plastic and removing the lifetime warranty... Wtf do I even need you for then?

Mozilla's non-profit status needs to be revoked.

I kept giving Mozilla the benefit of the doubt and telling myself things weren't so bad.

I was wrong.

I'll continue using Firefox because it's the least bad option, but I can't advocate for it in good faith anymore, and I don't expect it to last long with this orientation.

So it goes.

This feels like the turning point for Firefox that we all feared would come. They've now switched to outright gas lighting their users. They're trying to convince us that if they take a stab at doing ads the right way, that we can have a web filled with tolerable ads that work for both the user and the business.

Ads and user data collection are the worst part of the internet. Nothing has ever gotten better because of them. And there's already far too much focus in this area. Mozilla just wants to be another exploiter so that they can have a piece of the stolen value pie.

It is time to fork Firefox. Mozilla has bern hijacked by people who don't care about its vision.

Wow, utterly shocked that a company with a shit CEO that takes most of its money from Google would have these viewpoints.

I'm sure it is completely coincidental that ublock is about to die as well.

Squidward on the floor saying "Future, future"

This is just a huge fuck you to their community.

Because of propaganda, people find it easier to imagine the end of the world before the end of capitalism. Just the same, theres lots of commenters here that could imagine the end of the internet before they imagine the end of advertising on the internet.

My problem with this in spite of the dire situation they face if Google is forced to cut funding by anti-trust court rulings (or not even forced but they make paying off Mozilla a moot point so they stop) is that they become an ad company. Ads become tied to their CEO compensation, to the salaries of the people who develop it.

They claim they're making a better kind of ad network, a privacy respecting kind. The problem is the ad industry doesn't want less data, they want more. There are no looming laws that would force the ad industry to adopt a more privacy respecting alternative or die and without that the ad industry is going to shun this and it'll be a failure and then they'll have a failed ad network that they can either discard entirely or adapt to industry standards of privacy invasion and abuse and continue to exist and then they'll make another "hard choices" post about having to do that.

And I can see it now. This experiment will fail and after some pressure from the ad industry and some devil-on-shoulder whispering Mozilla will begrudgingly start to enshittify. Their ad network will become less privacy respecting by tiny little steps, by salami-slicing or boiling the frog, the whole privacy-preserving measurement thing will be thrown out BUT they'll still claim they respect you more than Google and will at first perhaps but that will erode. Maybe they'll just implode at some point after that which given Google is being found a monopoly works just fine for Google and the rest of big tech who want a more centralized, locked down browser company that wants to help implement DRM that can't be circumvented, that wants to help lock down everything on the web to restrict users freedoms to choose what is displayed or if they can save it or record it or copy it to say nothing of blocking ads.

I wonder if this has anything to do with the Google ad monopoly case?

https://ladybird.org/

Well, Thunderbird gives me hope.

Now imagine if they had something to advertise which people actually want!