"The Alpha Academy" is a desert camp in Nevada that welcomes divorced dads with a massive sign out front that says "Soft Men Create Hard Times."
Men live in bunk houses converted out of dumpsters and eat expire lunchables with dangerous levels of lead.
A full course at the academy costs $250k.
His primary audience have always been rabid reactionaries and I think it's become a feedback loop where he started noticing more viewers when ranting about how the DEI police added a patch of fabric to the big titty anime waifus bikini costume.