I was officer of a WoW guild and actively tried to make it more "classless" as in sticking up for the bottom tier players who never got loot and trying to get voting instituted for guild issues. The whiny players at the top all expected special treatment and the raid leader wanted everything done a very specific way that was really sucking the fun out of it for everyone. It didn't go great. I probably could have pulled it off if I knew more about the raids and was able to guide them better but I didn't.