The ghost kitchen stuff is more nakedly exploitative than the content, imo. His videos are just reality tv, no better or worse (which, granted, isn’t saying much). Using the brand he built from making reality tv as leverage to extract profit from small restaurants is way worse.
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For sure. We can debate the nuances of the word “grift”, but I don’t think there’s any doubt about what he’s doing or what his motives are.
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The ghost kitchen stuff is more nakedly exploitative than the content, imo. His videos are just reality tv, no better or worse (which, granted, isn’t saying much). Using the brand he built from making reality tv as leverage to extract profit from small restaurants is way worse.
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